FEATURE7 June 2017

Trump’s data gurus

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Brexit Data analytics Features North America UK

Data specialist Cambridge Analytica shot to the world’s attention when it worked with Donald Trump on his winning campaign for control of the White House, trailing controversy in its wake. Its lead data scientist, Dr David Wilkinson, speaks to Jane Bainbridge.

At an event last year, to predict the trends for the coming 12 months, one of the presenter’s tips was to ‘look out for Cambridge Analytica – it is getting a lot right and we’re going to hear ...