FEATURE4 June 2018

The voice of the mainstream

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Features Impact Media UK

Trinity Mirror, now rebranded as Reach, is best known for the Mirror but, as the UK’s largest regional publisher, its research has delved into the differing perspectives of readers across its portfolio. Andrew Tenzer, its head of insight, explains. By Jane Bainbridge.

There is an incongruity to travelling to Canary Wharf – that bastion of London capitalist vigour – to interview Trinity Mirror’s head of insight, Andrew Tenzer, about brands being too London-focused.

Passing from the shopping centre with its Paul ...