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FEATURE8 April 2016

The promise and the peril of the digital screen

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Behavioural economics Features Impact Mobile North America Technology

Any company relying on websites and screen interactions for business should take note of the research that Shlomo Benartzi has done, which he explains in his new book The Smarter Screen

Digital screens are now integral to our daily lives. But despite our familiarity and, invariably, our reliance on them, the medium can affect our interactions. Indeed, the way we think when we go through processes via a screen ...