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FEATURE11 September 2019

The new insight power couple

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Behavioural economics Data analytics Features Impact

Crawford Hollingworth examines how the pairing of behavioural and data science can create more targeted and effective behavioural interventions.

As the old saying goes, ‘two heads are better than one’, and the new insight power couple – data science and behavioural science – illustrates this perfectly. The relationship may be in its infancy, but we are already seeing ...