FEATURE18 November 2019

Table for one

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Asia Pacific Features Impact North America Trends UK

Research from JWT Intelligence has explored the motivations of single people in China, the US and the UK, and found that despite events such as Singles’ Day, single people in China are far less likely to treat themselves and are more pragmatic about relationships than their western peers. By Emma Chiu

Not married? Congratulations. You are part of a growing and empowered community of singles who are increasingly content to live without a partner.

JWT Intelligence has delved into this group in its report The Single Age. Inspiration for ...