FEATURE30 March 2016

Size matters

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Behavioural economics Europe Features Impact

Two brains are better than one, but do too many cooks spoil the broth? A new mathematical model claims to identify the optimal size of a crowdsourcing group, and bigger doesn’t necessarily mean better. By Bronwen Morgan

Crowdsourcing – the process of getting ideas, work, or funding from a crowd of people – has become central to modern business and, in the guise of online communities, to market research. It would be easy to assume that the ...