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FEATURE30 May 2019

Road testing

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Automotive Behavioural economics Features Impact UK

Highways England is increasingly using behavioural insights to gain a clearer understanding of why people drive the way that they do, as it looks to make roads safer. By Katie McQuater

It’s human nature to think that we are better at driving than we actually are. We may know what we are supposed to do to prepare our vehicle before starting out on a long journey – or the right steps to ...