Open road

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The lifting of the ban on women driving in Saudi Arabia is a historical milestone. It is one of the greatest measures taken by the crown prince, Mohammed bin Salman, to enhance the role of women in Saudi society. Not only does it signify independence for women, it also acts as a crucial step in boosting the economy. This landmark change has opened a host of incremental opportunities for car manufacturers to make further forays into one of the biggest economies in the Middle East.

Previously, women were dependent on a male family member or, if affordable, a driver to escort them around, but the lifting of the driving ban has also lifted this dependency.

The desire to be independent and take charge of their lives is evident in the fact that – since the law changed in June last year – a quarter of women have already applied for a driving licence, and a significant proportion ( 61%) of those who haven’t ...