FEATURE30 August 2018

The road ahead

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Energy Features Impact Retail UK

James Johnstone, global customer insights director at Shell, thinks the term market research is too limiting. As Shell faces disruption, it’s insight that will help him understand petrol-station shopping behaviour. By Katie McQuater

Think about the last time you filled up your car at a petrol station. The chances are, when you paid for your fuel, you were met by an array of refreshment options. Far from the packets of crisps and ...