FEATURE11 April 2018

Research on a small scale

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B2B Brexit Features Impact Retail Technology UK

Often considered too expensive, too unwieldy or only the preserve of big business, market research is also critical for micro, small and medium-sized enterprises (SMEs), writes Katie McQuater.

There are a few things that all businesses need to know to operate successfully, regardless of their market. Understanding customers and what they are willing to pay for a product or service is crucial, while the need for ...