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FEATURE24 October 2024

Research Live podcast: What’s the problem with data quality?

Features

In this three-part series, host Liam Kay-McClean, deputy editor at Research Live, speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry’s data quality, and what the advent of artificial intelligence could bring.

 

 

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Featuring:

Debrah Harding, managing director at the Market Research Society

Oscar Carlsson, founder at Milo Advisory

Kyle Ferguson, chief executive officer at Forsta

Andrew Cooper, founder and chief executive officer at Verve

Rebecca Cole, managing director at Cobalt Sky and MRS Main Board member

Melanie Courtright, chief executive officer at the Insights Association

@RESEARCH LIVE

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