FEATURE4 July 2022

Monica Wood – Research Hero

Features People

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Monica Wood has joined the cadre of Research Heroes 2022.

Monica Wood, Herbalife Nutrition

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Monica has played a transformational role within the profession through her contributions to the industry and as the architect of best-in-class insights organisations for companies including Novartis, Wyeth, and Edelman Public Relations and Herbalife Nutrition.

Her work for Campbell’s Soup revived the spaghetti sauce category, resulting in hundreds of millions in sales of food brand Prego and the company’s first per capita increase in 25 years.

Working with Nielsen, Monica designed a marketing mix model, allowing professionals to show clear return on investment for their efforts. She has served on numerous association boards, including as president of the Market Research Council. 

Monica was nominated for her role “as a change agent” and for “transforming the role of market insights”.

 

What is the biggest challenge you have faced during your career?
Making changes to any ingrained process to bring the end users into the decision-making process.

What will be the next big trend or development in the research industry, and why?
Anything digital: social media, digital tools and apps, social currency, conversation measurement and insights. All are the new frontier.

Who inspires you as a researcher?
Helping people, and helping companies to succeed.

View the full list of Research Heroes for 2022

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@RESEARCH LIVE

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