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FEATURE19 September 2017

In search of happiness

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Features Impact UK

Successful business strategy needs to include a measure of happiness and a recognition that brand purpose must involve more than just making money, writes Andy Dexter

There have been seismic swings in Western society and social attitudes lately, against a decade-long backdrop of global economic crises. People are feeling anxious and unhappy, and big business is not immune from the effects.

At the ...