FEATURE16 October 2017

Hard to swallow

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Asia Pacific Features Healthcare Impact

ASIA – In Asia, sales of dietary supplements in tablet form are hampered by cultural associations with sickness. This has consequences for the growing probiotic market, writes Bronwen Morgan

Asian families have long been familiar with probiotics – live bacteria and yeasts, often added to yoghurts or taken as food supplements to restore the natural balance of the gut. This is largely thanks to Yakult, a fermented milk ...