FEATURE29 November 2017

Evidence in action

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Charities Features Impact UK Youth

The NSPCC’s Kate Stanley tells Robert Langkjær-Bain why establishing measurable targets is key to its work.


The NSPCC knows it can’t end child abuse alone. Its annual income of £130 million isn’t nearly enough, and only a fraction of cases of abuse are ever reported. 

For this reason, the charity wants everyone to take responsibility for keeping children safe. And that means a huge part of its role is to influence others, and constantly to prove the value of its work to the many thousands of supporters, partners and volunteers who help to achieve its aims.

This means everything the NSPCC does must be supported by evidence. The woman in charge of making sure that happens is Kate Stanley, director of strategy, policy and evidence.

“Evidence has informed our strategic direction, and our strategy is both to generate and use evidence for the benefit of children, and encourage evidence-based policy-making, ” says Stanley.

It’s fair to assume that the NSPCC’s work since it was founded in 1884 has played a big part in the significant ...