FEATURE19 August 2015

Emotional intelligence

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Chris Johnston is no stranger to analytics. In his previous life in PR, he advised clients like Hewlett-Packard, Grant Thornton and Danske Bank on the protection and promotion of reputation.

In reviewing the many reports on large surveys from research agencies that fed into these companies’ strategies, he felt that the area was ripe for disruption.

“There are a number of challenges with surveys, ” Johnston says. “They’re retrospective, timely and ...