FEATURE25 April 2018

Crowd pleasers: using neuroscience to identify crowdfunding success

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Europe Features Finance Impact

Knowing which crowdfunding projects will get off the ground is challenging, but a recent study into brain activity can now help predict their success. Jane Bainbridge talks to the study’s lead scientist, Alexander Genevsky.

Raising finance for a project by asking a large number of people to donate a small amount of money has taken off in the past few years. This form of fundraising, which started in 2012, turned the traditional model ...