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FEATURE25 April 2018

Crowd pleasers: using neuroscience to identify crowdfunding success

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Europe Features Finance Impact

Knowing which crowdfunding projects will get off the ground is challenging, but a recent study into brain activity can now help predict their success. Jane Bainbridge talks to the study’s lead scientist, Alexander Genevsky.

Raising finance for a project by asking a large number of people to donate a small amount of money has taken off in the past few years. This form of fundraising, which started in 2012, turned the traditional model ...