FEATURE20 July 2016

Clinton’s Trumped

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Features Impact North America Public Sector

The US presidential election is fast approaching, and it is likely to be one of the most polarising in decades. Nadim Sadek of TransgressiveX analyses the persuasion and seduction qualities of the two candidates, Donald Trump and Hillary Clinton

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One speaks ‘the truth’. One speaks for ‘the true’. Donald Trump engenders thoughts more widely held in American minds than public opinion has ever dared to unveil. Hillary Clinton on the other hand is so ‘right’ in so many ways, she demands that those who hold public example and precedent above all else, should side with her. 

Trump seduces. Despite the seeming unviability of his hair, bad temper and extemporisation, he feeds a national mind starved of simplicity, directness and unreconstructed patriotism. He paints a world wherein men are men; women are women; Americans are great; things get done; and you say it like you see it – John Wayne, transported to Manhattan, putting people in their place with a no-nonsense swagger. 

Yet Trump also persuades. Whatever a forensic analysis of his business dealings might reveal, broadly speaking he is seen to be a man who makes money, gets things done, and who can make America work better in ...