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FEATURE23 March 2017

Bridging the gap

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Features Impact Middle East and Africa Mobile

Mobile research is helping to connect decision-makers with previously hard-to-reach people in emerging markets. By Leonida Kombo, of mSurvey.

According to the European Central Bank, emerging markets are home to more than 80% of the world’s population and account for almost 60% of the global gross domestic product (GDP) – yet 1.2 billion people in these countries ...