FEATURE6 March 2019

Big data baffles the boardroom

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Data analytics Features Impact

Top execs know big data is helping their businesses, but they are invariably baffled by it and stuck in an old-school mentality about decision-making. Ben Bold reports on a new study into the current boardroom mindset.

Big data has the power to disrupt and to enable deeply granular insight that can transform the way companies do business – from how they market to prospective and existing customers to how much revenue they generate. Gathered and ...