FEATURE2 January 2014

2014 Preview: New Year’s resolutions

What are market researchers’ New Year’s resolutions? In the spirit of social marketing, we asked for them in 140 characters or less.


Martin Filz@gmiglobal: Change the online research industry one survey at a time, demonstrating that great survey design and engagement delivers better client insight.

Leonard Murphy@lennyism: To continue to help the industry embrace cheaper, faster, better & more impactful research methods.

Steve August@SteveAugust: Answer questions. Make insights beautiful. Stay sane and grounded amidst the hype.

Joost Poolman Simons@thatbigdutchguy: Provoke, challenge and disrupt more for the sake of change and innovation!

Felix Koch@felixdkoch: Less technology, intermediation, silos. More now, real, cross-functional teams.

Graeme Lawrence@WeJoinTheDots: Re-imagine the development of researchers. Look beyond traditional competencies and career paths; embrace different qualities and skills.

Tom Ewing@tomewing: Stop wasting time clicking on articles about “millennials”.

Crispin Beale@CrispinBeale: To give clients what they need, not what they think they want #betterresearchpractices #MRX

Lida Walsh@lidawalsh: 2014 will be the year of opportunity – I plan to be more open minded, and adopt new ways to do things differently so I am prepared for increasing demand and growth in the research industry.

Lisa Wilding-Brown@uSamp_Lisa: Always remember the consumer when designing research studies — and drink less coffee.

Alex Gordon@signsalad: To continue evangelising to brands the importance of uncovering and building on their cultural capital.

We’ll revisit these resolutions in 12 months time to see how they got on. In the meantime, tomorrow’s preview article will focus on predictions for the biggest trends of 2014.