Macauley will be responsible for leading the company’s presence in addressable advertising and developing a product organisation and key partnerships.

Macauley was previously principal of product at Pitney Bowes Software, and prior to that, held the role of director of product management at Nielsen Claritas, where he worked on business insights and location intelligence tools for direct marketing and customer segmentation analysis.

He has also previously held roles at Nielsen Audio and MapQuest.

AdImpact tracks and analyses advertising occurrence and expenditure data across traditional, digital, and emerging media channels.

Kyle Roberts, chief executive, AdImpact, said: "William brings the expertise we need to measure at a household or person-level using a combination of advertising spend and exposures with location and demographics."