NEWS25 February 2021
CANADA/UK – Insights software and advisory firm Maru Group has launched a brand health tracking tool that aims to assess the difference between what participants say and do.
The service, ‘Brand Health Tracking', is based on Maru Group’s Hub software. It will combine tracking data with other research on brand performance and analyse findings through System 1 and System 2 methodologies.
Ged Parton, chief executive of Maru Group said: "We’ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed."
Todd Trautz, chief innovation and solutions officer at Maru Group, added: "We can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making in real-time."