Mitch Paletz joins as senior vice-president, channel partnerships, Andrew McCasker as chief technology officer, and Brian Graziano as vice president, marketing.

Paletz will oversee strategic partnerships and raise awareness for the company’s taste-based retail audience segments. He has 20 years of experience included most recently as vice-president, partnerships & channels at Mobilewalla. He has also worked at InMobi.

​McCasker was previously chief technology officer at DynAgility and has held the same role at Fishbowl, the online marketing and analytics for the restaurant industry. At PreciseTarget he will lead the data-science and technology teams.

Graziano will head development and implementation of the company’s overall marketing initiatives. He joins PreciseTarget from Alarm.com, where as director of consumer marketing he built and led the company’s consumer marketing team and was responsible for brand and performance marketing efforts.

Rob McGovern, CEO of PreciseTarget, said: "Retailers are in rapid transition to an e-commerce-focused strategy. The higher-velocity online channel requires data solutions addressing their changing channel mix. Mitch, Andrew and Brian bring valuable expertise to PreciseTarget as we deliver the industry’s first data solution that understands the product and brand tastes of consumers."