In her new role, Franzis (pictured) will work closely with Touchstone’s clients on their research panel activities, service programmes, and ad-hoc quantitative studies. She will also work closely with the quantitative research manager in helping to mentor and develop Touchstone’s growing research team.

She has been with Touchstone for the past three years.

Aaron Burch, president of Touchstone, said: “Kate is a seasoned professional who has 100% focus on clients with a tireless commitment to helping them better understand and connect with their customers through on-point research.”