Emma Gage (pictured), formerly managing director of market research business Fiftyfive5, has been appointed to lead the new office.

Gage, who has lived and worked in Singapore and Shanghai for nine years, previously served as the chief executive of Flamingo in Singapore and has held senior strategy roles at Euro RSCG and Young & Rubicam.

Andy Crysell, group managing director and founder at Crowd DNA, said: “We’re excited to be launching in Singapore and cannot think of a better person to lead our business in the APAC region than Emma. She can call on significant experience in our core field of offering authentically culture-fuelled strategic recommendation that enables brands to adapt and improve.”

Crowd DNA has offices in London, Amsterdam and New York, and operates in 55 countries, with clients including HSBC, Netflix and Unilever.