Capestany (pictured) previously held a post-doctoral fellowship at the Duke Initiative for Science and Society, where she led studies on how people interact with emerging technologies, including virtual reality, and organised research initiatives to study human behaviour.

In the new role, she will oversee the company’s advanced research technologies and methodologies across quantitative and qualitative research, developing new tools and applications.

Aaron Burch, president at Touchstone Research, said: “With her extensive research background, passion for new technologies, and high level of intelligence, Beatrice is the perfect addition to our team as we continue on our path of providing next gen research services and insights to our clients.”