Jim Timony has been appointed to the sales team as senior solutions executive. Formerly vice-president of converged technology and media at Phoenix Marketing, his background includes GFK, where he held the role of vice-president of media and communications research.

Joan Martinez has been appointed as senior research consultant, joining the operations team. Martinez joins from Alter Agents, where she was research director. 

In another addition to the sales team, the company has also hired Sarah Chung as solutions executive. Chung’s prior positions include Salesforce, Alteryx and Kimberly Clark.       

Earlier this month, MFour launched a first-party data platform to track customer journeys using real-time and historic location data.