NEWS23 February 2018
UK – PSL Group has appointed Kelly Warth as managing director of healthcare market research business Instar Europe.
Warth (pictured) joins the company from GfK, where she most recently held the role of UK head of health and global business development. Prior client-side and agency experience includes Pfizer and Jigsaw.
Jean-Olivier Marty, group president at Instar, said Warth will be "instrumental" in developing partnerships with pharmaceutical clients.
He added: "Kelly’s intimate knowledge of market research and clients’ needs will allow us to keep providing innovative tracking and testing research, allowing our clients to enhance the performance of their brands."