NEWS5 February 2018
UK – Advertising spend in the UK rose 3.5 % year-on-year in the third quarter of last year, in the 17th consecutive quarter of growth, according to figures from the Advertising Association and WARC Expenditure Report.
The report data found that spend in the first nine months of 2017 was £551m higher than the previous year, and estimated growth for 2017 as a whole to be 3.4% (to £22.1bn).
Mobile rose by 30.7% year-on-year, representing almost one in four pounds spent on advertising, and boosted by a 44.7% increase in social media advertising.
Internet ad spend, inclusive of digital revenues for newsbrands, magazine brands, TV and radio broadcasters, grew by 9.9% from Q3 of 2016 to Q3 in 2017.
UK adspend is projected to increase by 2.8% to £22.7bn in 2018.
Stephen Woodford, chief executive at the Advertising Association said: "UK advertising spend enjoyed a record high in the third quarter of 2017, with figures up again year-on-year. It is encouraging to see further predicted growth of 2.8% for 2018. UK advertising is vital for the economy, generating £6 for every £1 spent and we know from the work of Credos, advertising’s think tank, that advertising is the engine of growth for UK business."