Based in London, Orr (pictured) will be responsible for building Eyeota’s commercial and business operations and developing customer products, marketing and insights to support business expansion.

She joins from digital retail media specialist, Triad Retail Media, where she was executive vice-president, international. She has also worked at CBS Interactive and CNET.

Kevin Tan, CEO, Eyeota said: “Jill is a seasoned executive, with experience driving growth across global organisations, building effective teams, developing successful market strategies and driving efficiencies.”