NEWS26 July 2017
UK – John Lewis has topped the YouGov BrandIndex, a ranking of UK consumer perceptions of quality, value, impression, satisfaction, reputation and recommendation.
The index ranking list shows the brands with the highest average index scores between July 1 2016 and June 30 2017. John Lewis recorded a score of 43.5, almost three points clear of the next highest ranked brand, BBC iPlayer, which scored 40.6.
Two other BBC brands also appeared in the top 10: BBC One was in fifth place with a score of 37.8, and BBC Two was in ninth place with a score of 36.1. YouGov stated that it “should be noted that all of the data for the list was compiled before the BBC published its pay figures”.
The full UK top 10 list was as follows:
- John Lewis ( 43.5 )
- BBC iPlayer ( 40.6 )
- Sony ( 39.9 )
- Marks & Spencer ( 39.9 )
- Amazon ( 37.8 )
- BBC One ( 37.8 )
- Samsung ( 37.7 )
- Heinz ( 37.6 )
- BBC Two ( 36.1 )
- Boots ( 35.5 )
Globally, Google topped the index, with a total of 17 appearances in top 10 lists around the world. YouTube was second ( 13 appearances), followed by Facebook and Samsung (both 10 ).