The ABC Viewability certificate is intended to help the industry to better understand viewability products and compare their capabilities.

“As one of the first viewability solutions certified by ABC, we are pleased to be recognised once again for our continued commitment to deliver measurement solutions that help build greater confidence in the market,” said Martin Bromfield, vice president of advertising at comScore.

“Trust and transparency in measurement are critical for the entire ecosystem and this certificate highlights our commitment to help advertisers to make sure ads had a chance to make a real impact.”