Violety’s (pictured) primary responsibility will be managing and growing a key automotive client account as well as developing strategic insight and consulting.

He was previously consumer insights manager in the strategic planning department at Toyota, where he worked closely with the Morpace Claros Communities for the Toyota and Lexus brands. He has also worked at J.D. Power and McKinsey.

Morpace vice-president Chris Leiman, said: “He is a very strong researcher and is extremely passionate about the automotive industry, and we are confident in his ability to continue the expansion of key client accounts.”