NEWS27 May 2016
US – Gregg Lindner has been promoted by GfK to be managing director of its US media and consumer research operation, GfK MRI.
Lindner (pictured) replaces Florian Kahlert who left the company in April.
He joined GfK last year as executive vice-president of media research, having previously been at Arbitron where for 25 years.
At Scarborough Research – a joint venture between Arbitron and The Nielsen Company – Lindner managed the day-to-day operations of the business, including sales, product development, research and operations. Lindner was then executive vice-president, service innovation, and chief research officer at Arbitron.
Gary W. Cofer, chief commercial officer of GfK in North America, said: “Gregg understands the key elements of GfK MRI’s success and the trust it has built with clients; but he also has the foresight and wisdom to see where the business needs to go next and how to get there.”