NEWS20 November 2014
US — The average American now spends almost three hours a day on a mobile device, an increase of 9.3% in the past nine months and a trend that pushes it ahead of television for the first time.
While average time spent watching TV has remained at 168 minutes for the past three years, time spent on mobile devices rose from 109 minutes at the start of 2012 to 162 minutes at the beginning of the year, according to mobile analytics company Flurry.
“As of September 2014, it is a new world in the American living room,” the company said.
Flurry has attributed the latest development to the growth in mobile apps – time spent on mobile web has apparently remained flat – and while the top 25 apps (ranked by time spent) saw just a 1% increase in time spent with them, the rest registered a 21% increase.
“Most app developers didn’t know back in 2008 that they would be building the next generation of TV channels,” said Flurry.
“Many consumers installing apps also didn’t know that they were tuning in to new TV channels.”