Lumma was previously employed as COO of Digital Pioneers, and as director of social media at Scholz & Friends and will work to acquire and promote new business models – in particular data-driven business models.

Nugg.ad CEO Stephan Noller said: “There is hardly anyone else in the German marketplace who has been providing sterling service for as long as Nico Lumma when it comes to discovering and promoting digital innovations. So we are absolutely delighted that we have managed to recruit him for our incubator programme.”