Also a part of Aegis Dentsu, Carat developed Advanced Analytics to meet the expanding needs of its clients over big data and the complex media landscape, and the single unit aims to help marketers integrate their consumer insights and marketing analytics in order to improve strategy and planning decisions.

Copernicus chief operating officer and team leader of the Advanced Analytics practice Mike Vitti said: “By better understanding your target and how they shop and buy, you ensure your forward-looking analytics, modelling, and simulation tools will get your brand where you want it to go.”