NEWS21 March 2013
BRAZIL — Latin American media research company IBOPE Media has opened a department of learning and insights.
Led by Juliana Sawaia, the department will examine the excess of information, variety of metrics, convergence and media coverage in order to aid the decision-making process.
“The department is primarily connected with analytical solutions. Our expertise is to develop studies from multiple databases, seek new methods and provide insights to the market,” said Sawaia.