The contract will run for three years. SPIR chairman Ján Simkanic said: “One of the key criteria in choosing ComScore as the official currency was their international measurement expertise and flexibility in addressing our local requirements.

“Furthermore the quality of ComScore’s analytical tools and their experience in the inclusion of new technologies into the measurement placed ComScore well above any other supplier in the tender process.”

ComScore’s international general manager Wolf Allisat (pictured) said: “We look forward to delivering mission-critical insights and competitive intelligence, not only for the burgeoning digital media industry in the Czech Republic, but also to our international clients at large who want a deeper understanding of the Czech consumer.”