NEWS7 January 2013

MediaResearch renews Czech TV measurement deal

Europe New business

CZECH REPUBLIC — The Association of Television Organisations (ATO) has renewed MediaResearch’s deal to measure TV audiences in the Czech Republic for a further five years.

The contract, which is effective immediately, will run between 2013 and 2017. MediaResearch has worked with the ATO since 2002, when they replaced Taylor Nelson AGB Media Facts.

The move comes a month after Nielsen was appointed by the Czech Republic’s Association for Television Audience Measurement (SPMS) to measure TV viewing nationally.