NEWS16 February 2011
US— Arbitron has reported an increase in both revenue and profit for the fourth quarter of 2010 and the year as a whole.
Q4 revenue was up 10% to $111.7m from $101.5m, with net income up 2.9% to $15.6m. For the full year revenue rose 2.7% to $395.4m. Arbitron said growth was “partially offset” by previously disclosed issues, such as PPM customers who had reduced their level of service or did not subscribe at all over the course of the year. Net income was up 5.4% to $44.4m.
CEO William Kerr (pictured) said that the company had “accomplished many of the goals” that had been set, such as the continued commercialisation of the PPM system, the settling of disputes with the PPM Coalition and major changes to senior leadership.
He said: “Looking forward, we intend to focus on opportunities for growth by developing integrated measures of the media experience and its impact on consumers. As the foundation of these efforts, we will work to enhance the competitiveness of our radio ratings services by continuing to increase the quality and value of our core service and by creating new services for radio’s expanding digital strategies.
“We will also work to enter new markets by further developing our capabilities in cross-platform services, as well as in media and marketing analytics.
The Arbitron boss agreed an extended contract yesterday, which will keep him in the role until January 2013.