NEWS14 October 2010
AUSTRALIA— The Department of Agriculture, Fisheries and Forestry (DAFF) has signed up to use PicNet’s Mouse Eye Tracking software to better understand the behaviour of its website visitors.
The software provides users with a view of what website visitors are looking at by tracking where the mouse clicks on the page.
According to the firm’s research, there is an 84% correlation between mouse clicks and the parts of a website a user actually looks at.
DAFF had previously trialled a free version of the software to check for accuracy and effectiveness before committing to a full purchase.