NEWS11 May 2010
UK—The Chief Marketing Officers’ Club has teamed up with Nunwood to research how brands can better engage with their customers.
Around 1,500 respondents across seven countries were interviewed for the project, and full findings will be reported at the Cannes Advertising Festival in June.
Online interviews were carried out with respondents in the US, UK, France, Italy, Spain, Germany and the Netherlands.
Jeffrey Merrihue, president of the CMO Club said: “We’re working with Nunwood across Europe to get a deeper and broader insight into the web-revolutionised consumer world and its impact on brands…
“We want CMOs to share best practice internationally, based on measured outcomes – both good and bad. Social media has changed the traditional marketing landscape forever and marketers continue to enjoy a mix of phenomenal success and unmitigated disaster.”
Nunwood’s chief strategy and corporate development officer James Walker (pictured) said: “We’re working towards a new model of consumer-brand engagement. The risks of a negative customer experience have been accelerated and amplified by social media. We’ve moved from a world of brand-centricity to a world of consumer-centricity where consumer, brand, experience and market sentiment are all interwoven.”