OnDemandIQ and Intage partner in Japan and South Korea
The agreement will extend OnDemandIQ’s dashboard-delivered audience measurement tools to Japan and South Korea, with the Singapore-based company currently also operating in Indonesia, Malaysia, Philippines and Thailand.
Intage will provide panel recruitment and maintenance as part of the agreement between the two businesses, with OnDemandIQ providing data science support, dashboard technology and reporting tools.
Panel recruitment is set to begin in the third quarter of 2025, with a full-service launch planned for 1st January 2026.
Anthony Dobson, chief executive at OnDemandIQ, said: “This collaboration not only enhances our market reach but also delivers critically important data to our clients by adding Japan and South Korea.”
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