His responsibilities will include building data-based performance metrics to compare and evaluate audiences. He has also been charged with developing new methods of data acquisition to improve accuracy and efficiency. He will supervise Clear Channel-owned research enterprises including Critical Mass Media.

In the new role Michaels will oversee the radio network’s research projects and personnel across terrestrial and digital platforms.

Most recently Michaels has been running his own consultancy, Bob Michaels’ MediaSense, and he is expected to continue serving his existing clients while in his new role. Previously he was president of PPM programming services at Arbitron.

Michaels will report to Tom Owens, Clear Channel Radio’s executive vice president of content and programming. Owens said, “Bob’s important role in designing diary and PPM programming analysis tools [for Arbitron] combined with his unique ability to synthesise this data to rating and revenue benefits will increase Clear Channel’s consumer insights and distinguish our service for audiences and advertisers… The transition to electronic measurement creates opportunities for innovations in data organisation and analysis.”