NEWS1 December 2009
AUSTRALIA—Webtrends has launched a new tool that tracks conversations across social media sites such as Twitter and Facebook.
The firm said its Social Measurement tool analyses content from more than 100 million blogs, tens of thousands of online forums and other social media channels.
Clients will be able to measure buzz about their company, products and latest marketing campaigns, as well as keep tabs on what is being said about competitors.
The tool will also produce a monthly report highlighting the ‘hot topics’ being discussed on Australian social media sites. Some of the topics highlighted in the first set of results are the launch of Microsoft Windows 7, the Australian Idol TV show, betting trends and the release of the latest instalment of the Twilight saga at cinemas.