Laver (pictured) joins from BBC Worldwide where she was insight and strategy manager, working with TV shows including Top Gear, Lonely Planet and the CBeebies portfolio.

Before the BBC she was a senior strategist at Initiative Media and quantitative research partner at HPI Research Group.

Kieron Mathews, Kadence’s UK managing director, said: “Her combination of experiences as both an in-house and agency practitioner will further strengthen our UK insight team and undoubtedly result in the delivery of some interesting and exciting projects.”