NEWS19 November 2009
US— Coremetrics is making a hard play to snatch customers away from rival web analytics firm Omniture, following the latter’s acquisition by creative software firm Adobe.
Coremetrics is offering free implementation and data migration and a money-back guarantee to Omniture clients willing to switch, provided they agree to do so before 15 December.
Adobe bought Omniture for $1.8bn last month – an event Coremetrics claims will have “created uncertainty” among Omniture customers.
“We’ve been hearing from many Omniture customers that they are worried about what the Adobe deal means for their business,” says Coremetrics chief Joe Davis (pictured).
Omniture, for its part, believes the deal will prove to be beneficial for its clients. Announcing the deal in September, then-CEO (now general manager) Josh James said: “Omniture’s mission has been to enable our customers to optimise every digital interaction. By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online.”
Post-acquisition, the firm announced a 9% reduction in its workforce, with most of the 108 job cuts coming from general and administrative functions.