All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.

Accept and continue White Arrow Black Arrow Cookie Settings White Arrow Black Arrow
Search

Sort by: Newest Oldest Relevance

  • Sign In
  • Register
    • You do not need to register again if you already have an MRS web account, just sign in.
  • About
    • About Research Live
    • About MRS
    • Advertise
    • A to Z Contributors
    • Contact us
    • Privacy
    • Publications Index
    • Terms & Conditions
  • MRS Websites
    • Research Buyers Guide
    • IJMR
    • Geodemographics
    • MRS Website
    • Fair Data
    • Job Finder
  •  
  • Forgot Password?
  • ResearchLive
    • Skip main navigation
  • Sectors
    • Automotive
    • Charities
    • Energy
    • Finance
    • FMCG
    • Healthcare
    • Leisure & Arts
    • Media
    • Public Sector
    • Retail
    • Technology
    • Telecoms
    • Travel
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Topics
    • B2B
    • Behavioural economics
    • Data analytics
    • Brexit
    • GDPR
    • Innovations
    • Mobile
    • Privacy
    • Trends
    • Youth
    • Social media
    • AI
    • Covid-19
    • Inclusion
    • Sustainability
    • Wellbeing
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Industry
    • Awards
    • Directory
    • Events
    • Financials
    • Impact 2022
    • Jobs
    • Legal
    • M&A
    • New business
    • News
    • Promoted Content
    • People
    • Opinion
    • IMPACT Reports
    • Video
    • Research Heroes 2021
    • Research Heroes 2022
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Sections
    • Features
    • Impact
    • News
    • Opinion
    • Video
    • Promoted Content
    • IMPACT Reports
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • World
    • Asia Pacific
    • Europe
    • Latin America
    • Middle East and Africa
    • North America
    • UK
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Brands
    • AA
    • BBC
    • Beano
    • Bodyform
    • British Gas
    • British Museum
    • BT
    • Carlsberg
    • Channel 4
    • Compare the Market
    • Deliveroo
    • Heinz
    • Jaguar Land Rover
    • Just Eat
    • Mattel
    • PepsiCo
    • RBS
    • Rightmove
    • RNIB
    • Rugby League
    • Tesco
    • TI Media
    • Twinings
    • Warner Leisure Hotels
  • Impact magazine
  • All Sections
      • Sectors
      • Automotive
      • Charities
      • Energy
      • Finance
      • FMCG
      • Healthcare
      • Leisure & Arts
      • Media
      • Public Sector
      • Retail
      • Technology
      • Telecoms
      • Travel
      • Topics
      • B2B
      • Behavioural economics
      • Data analytics
      • Brexit
      • GDPR
      • Innovations
      • Mobile
      • Privacy
      • Trends
      • Youth
      • Social media
      • AI
      • Covid-19
      • Inclusion
      • Sustainability
      • Wellbeing
      • Industry
      • Awards
      • Directory
      • Events
      • Financials
      • Impact 2022
      • Jobs
      • Legal
      • M&A
      • New business
      • News
      • Promoted Content
      • People
      • Opinion
      • IMPACT Reports
      • Video
      • Research Heroes 2021
      • Research Heroes 2022
      • World
      • Asia Pacific
      • Europe
      • Latin America
      • Middle East and Africa
      • North America
      • UK
      • Brands
      • AA
      • BBC
      • Beano
      • Bodyform
      • British Gas
      • British Museum
      • BT
      • Carlsberg
      • Channel 4
      • Compare the Market
      • Deliveroo
      • Heinz
      • Jaguar Land Rover
      • Just Eat
      • Mattel
      • PepsiCo
      • RBS
      • Rightmove
      • RNIB
      • Rugby League
      • Tesco
      • TI Media
      • Twinings
      • Warner Leisure Hotels
      • Sections
      • Features
      • Impact
      • News
      • Opinion
      • Video
      • Promoted Content
      • IMPACT Reports
      • About
      • About Research Live
      • About MRS
      • Advertise
      • A to Z Contributors
      • Contact us
      • Privacy
      • Publications Index
      • Terms & Conditions
  • ResearchLiveLive
  • Sectors
    • Automotive
    • Charities
    • Energy
    • Finance
    • FMCG
    • Healthcare
    • Leisure & Arts
    • Media
    • Public Sector
    • Retail
    • Technology
    • Telecoms
    • Travel
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Topics
    • B2B
    • Behavioural economics
    • Data analytics
    • Brexit
    • GDPR
    • Innovations
    • Mobile
    • Privacy
    • Trends
    • Youth
    • Social media
    • AI
    • Covid-19
    • Inclusion
    • Sustainability
    • Wellbeing
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Industry
    • Awards
    • Directory
    • Events
    • Financials
    • Impact 2022
    • Jobs
    • Legal
    • M&A
    • New business
    • News
    • Promoted Content
    • People
    • Opinion
    • IMPACT Reports
    • Video
    • Research Heroes 2021
    • Research Heroes 2022
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Sections
    • Features
    • Impact
    • News
    • Opinion
    • Video
    • Promoted Content
    • IMPACT Reports
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • World
    • Asia Pacific
    • Europe
    • Latin America
    • Middle East and Africa
    • North America
    • UK
    Crawford-orange-bg-columnist-logo

    Keeping up with the Joneses, not the Kardashians

    Crawford Hollingworth
  • Brands
    • AA
    • BBC
    • Beano
    • Bodyform
    • British Gas
    • British Museum
    • BT
    • Carlsberg
    • Channel 4
    • Compare the Market
    • Deliveroo
    • Heinz
    • Jaguar Land Rover
    • Just Eat
    • Mattel
    • PepsiCo
    • RBS
    • Rightmove
    • RNIB
    • Rugby League
    • Tesco
    • TI Media
    • Twinings
    • Warner Leisure Hotels
  • Impact magazine
  • Impact magazine

    Insight & Strategy

    Pepsi drink with a lot of ice

    Refreshing research: How PepsiCo uses insight

    Columnists

    Pepsi drink with a lot of ice

    Keeping up with the Joneses, not the Kardashians

    Impact Reports

    IR-jan-22-6

    It's the taking part that counts: Improving the participant experience

    Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.

  • Sign In
    Forgot Password?
  • Register
  • About
    • About Research Live
    • About MRS
    • Advertise
    • A to Z Contributors
    • Contact us
    • Privacy
    • Publications Index
    • Terms & Conditions
  • MRS Websites
    • Research Buyers Guide
    • IJMR
    • Geodemographics
    • MRS Website
    • Fair Data
    • Job Finder

Liam Kay

A photo of Liam Kay

Contact Info

Liam Kay

Editorial

By this author

News29 June 2022

Population of England and Wales rises and ages, finds census

News24 June 2022

Consumer confidence hits another record low

News17 June 2022

Data reform bill proposes GDPR changes

News17 June 2022

Ad Net Zero expands to Ireland

News16 June 2022

Hall & Partners appoints three to leadership team

News10 June 2022

Zoe Ruffels appointed by Mars Pet Nutrition

News10 June 2022

IPA warns of agency fee increases

News9 June 2022

All In campaign to focus on mental health, LGBTQ+ and disabilities

News9 June 2022

UK marketers fear 'cancel culture', finds CIM

News7 June 2022

Kantar Public names evaluation practice director

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • Next
  • Last
Results 1 to 10 of 491
Research Jobfinder Logo

The world's leading job site for research and insight

The Fire Fighters Charity
Research Assistant
£35,031

Resources Group
Quantitative Research Manager – Central London or Remote – Tech, Telcos, Gaming!
£38,000–£42,000+ benefits

Resources Group
Quantitative Research Director (Econometrics) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)

View All Jobs

Newsletter

Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.

  Daily  Weekly  Both

Sign-Up

The Research Buyers Guide

Find your next agency

Powered by the Research Buyers Guide

Advanced Search
  • ResearchLive
    MRS - Evidence Matters logo
  • @JaneFrostMRS

    RT @researchlive: What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA_UK examines best pract…

    • Contact Us
    • Advertisers
    • About Us
    • Privacy
    • Accessibility statement
    • Join Mrs
    • Publication index
    • IJMR
    • Research Buyer's Guide
    • Fair Data
    • Job Finder
    • Geodemographics
    • MRS WEBSITE
  • ResearchLive
  • Evidence matters MRS logo
  • @Research Live

    The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON

    • Contact Us
    • Advertisers
    • About Us
    • Privacy
    • Accessibility statement
    • Join Mrs
    • IJMR
    • Research Buyer's Guide
    • Fair Data
    • Job Finder
    • Geodemographics
© Copyright 2022 Research Live

Are you human?

Are you human?